Talking about Steve Jobs This sounds really simplistic, but it still shocks me
how few people actually practice this—and it's a struggle to practice—but is
this issue of focus.
Steve was the most remarkably focused person I've ever met in my life.
You can achieve so much when you are truly focused.
And one of the things that Steve would say is: “How many things have you said
no to?” And I would have these sacrificial things—because I wanted to be very
honest about it, and so I say: “Oh, I said no to this, and no to that...” But he
knew that I wasn't vaguely interested in doing those things anyway. So there was
no real sacrifice.
What Focus means... is saying NO to something that—with every bone in your
body—you think is a phenomenal idea. And you wake up thinking about it… but you
say NO to it because you're focusing on something else.