Most of the time the audience wants a broad general talk and wants much more
survey and background than the speaker is willing to give. As a result, many
talks are ineffective. The speaker names a topic and suddenly plunges into the
details he's solved. Few people in the audience may follow.
You should paint a general picture to say why it's important, and then slowly
give a sketch of what was done. Then a larger number of people will say, “Yes,
Joe has done that,” or “Mary has done that; I really see where it is; yes, Mary
really gave a good talk; I understand what Mary has done.” The tendency is to
give a highly restricted, safe talk; this is usually ineffective.