Reflecting about the idea of "Authenticity" and making things
known to be known, it becomes
evident that the latter becomes the eliminator of the first.
If we accept that the authenticity (however paradoxical) can exists, then the
idea of authenticity can be felt deeply in phrases such as "Secret Ingredients",
"Fringe Sciences", "Trade Secrets", and what have you. Therefore, by definition;
Authenticity is something hidden.
When the movie "Inception" came out, I was a child and it was fascinating for me
to have learned a new fancy word: "inception". I did not realized that just
because the word had reached me, it meant the word was spread all around the
globe, so now, everyone knew it. The movie "Inception" took away the fanciness
of the word inception from it.
By making something "known to be known", all the elements of authenticity
(again, however paradoxical) is removed from it and thus, making something
"known to be known" makes them very much profilic.