Firstly the audience as a workforce ends all rating systems. You see when the audience becomes participant, there's no need any longer to rate programs. The audience makes its own show by being in the show. This is a happening. A "happening" being a world in which everything happens at once, like a newspaper.

After centuries of stress on instruction, we're moving into a world where education becomes a form of discovery instead of instruction.

The whole education establishment is sort of trending in that way to switch from instruction to discovery as a way of learning. When the whole environment is a world of information, as we live in electronically, then the meaning of instruction inside the classroom takes on a totally different character.

With the coming of xerography, the reader becomes publisher and writer. The book becomes a service instead of a package. People can then phone up and tell some electric information service the sort of book they need, and it will be quickly produced as an information service and sent out electronically to the individual.

To understand the change from the world of pictures to the world of icons is to understand the world of change from which there is gradation and chiaroscuro and continuity, to the world in which everything is abrupt interface. The world of the icon is a world of abrupt interface.