The alienation of the spectator, which reinforces the contemplated objects that
result from his own unconscious activity, works like this: the more he
contemplates, the less he lives; the more he identifies with the dominant images
of need, the less he understands his own life and his own desires. The
spectacle’s estrangement from the acting subject is expressed by the fact that
the individual’s gestures are no longer his own; they are the gestures of
someone else who represents them to him. The spectator does not feel at home
anywhere, because the spectacle is everywhere.