_Neil Postman and _ I became friends, and I found out that when he was a grad
student, he used to travel around with Marshall McLuhan. Just to see what
McLuhan would do!
[...] McLuhan didn't sleep, so very often [...] McLuhan would be in bed in his
dressing down, and smoking a big cigar, and the two graduate students would be
there getting, and McLuhan would just talk and talk and talk and talk, and they
said one of the things they noticed was that when McLuhan was up on stage, if
somebody asked him a question or somebody argued with him, he didn't bother
answering, he would say well how about this one? He'd come out with another one
of these McLuhan Zen Koans.
[...] and Neil said at some point he and his friend realized McLuhan actually
doesn't care whether people agree with him or not, what he cares about is
whether people are paying attention at all. That's what his goal was. When he
was on stage, was to just get people to even register it, because they're
thinking about about other things. And being in an audience is a tough thing if
nobody's getting killed on stage, you know? It's, it's tough, and so McLuhan had
evolved this [...] thing that is going Beyond slogans and Beyond aphorisms to
things that are paradoxical, because he wanted you to think about them again.