Because, why do people hate dating apps? [...] The typical answer is network effects. A dating app’s value depends on how many other people are on it. So everyone gravitates to the popular ones and eventually most of the market is captured by a few winners. To displace them, you’d have to spend a huge amount of money on advertising. So—the theory goes—the winners are an oligopoly that gleefully focus on extracting money from their clients instead of making those clients happy.