They say the ones who believe in religion might be good people and might not; as you will never understand if they are doing good and avoiding the wrong things because they are truly good and actually believe in the things they are doing or if the whole thing is to avoid the fire of the hell and to sleep with beautiful people in heaven. Very much agreed I say. And this extends to places where things are not about religion but about the free market competition. Imagine a world in which one creates Pizza and it sells. After the creation of social networks; these people face a demand that their place has to be beautiful because they want to come to your place and take pictures of the food. If you are running a place for food, you either make it pretty or you risk your business not seeing the light of the day. The mathematics is as simple as that. And so you better try to survive.

If we think of this matter in the deeper terms of the Maestro McLuhan’s media theory; we see the “content” of the medium slowly becoming its own medium. One has to think of their place as a food place with some unimportant “decoration”. What happens next here is while all places become decorated; a new generation gets to be raised that has seen higher beauty standards and therefore will not accept an ugly place. This is way more important than what the pizza place’s owner might have initially thought to themselves.

My reasoning and argument here is that the content that has now become a defining medium on itself will then either fuse or wholly redefine the parent medium in such way that the dominance of the idea will never allow for the initial definition of the parent medium to ever exist again. This is easier to show in examples than it is to define in words. Take our Pizza place for example; when the pizza places all have become beautiful; this beauty itself becomes portion—or same times; the entirety—of the definition. In such examples, the beauty then goes to change the Pizza itself (which used to be our main medium) and while all media’s content change the medium as a whole gets redefined to be something entirely else. One can see this as a person of a snake; the medium gives birth to another. What initially seems as the snake changing its skin is actually the snake redefining itself. And as Maestro McLuhan argued; it is the content of the medium being an entirely different medium not anticipated by the creators of the mediums.