How I have forgotten this quote by Maestro Kay : “The ability to “read” a medium means you can access materials and tools created by others. The ability to “write” in a medium means you can generate materials and tools for others. You must have both to be literate. In print writing, the tools you generate are rhetorical; they demonstrate and convince. In computer writing, the tools you generate are processes; they simulate and decide.”

“I read McLuhan’s Understanding Media and understood that the most important thing about any communications medium is that message receipt is really message recovery; anyone who wishes to receive a message embedded in a medium must first have internalized the medium so it can be “subtracted” out ot leave the message behind. When he said “the medium is the message” he meant that you have to become the medium if you use it.” okay WTF.