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ANNO·​TRICESIMO·​DIE·​DVCENTESIMO·​QVINQVAGESIMO·​OCTAVO·​VITÆ·​POVYA
GenuinePretending,Culture&RelativisticViewpoint
Genuine Pretending, Culture & Relativistic Viewpoint
Quotes & Excerpts

[Interviewer: Jony I’m curious if you can talk a little bit about the cottage industry of Steve Jobs movies and things that have come up. Have you seen the Steve Jobs movie? Will you see it? How do you feel about that whole world that’s emerging, particularly in light of what you just shared?]

[ Jony Ive :] That is the sweetest description I’ve heard—“cottage industry.” You mean the one that involves Sony? There’s an awful lot I can say. I haven’t seen the film. I’ve talked at length with friends, both of Steve and of mine, who have seen the film. I just think that there is a—I don’t know—this is a sort of primal fear of mine, and this touches quite deep for me, in that you are defined, and how you are portrayed, can be hijacked by people with agendas that are very different from your close family and from your friends. I don’t really know what more to say.

But there are sons and daughters and widows and very close friends who are completely bemused and completely upset. And yet again, we’re celebrating, we are remembering Steve ’s life, and at the same time, beautifully choreographed, is the release of a movie. And I don’t recognize this person at all. I’m sorry to sound a bit grumpy about it, but I just find it ever so sad. Because, you know, he had his triumphs and his tragedies like us all. Unlike most of us, he’s having his identity described, defined by a whole bunch of other people.

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